HOPE NOW is an alliance between counselors, servicers, investors, and other
mortgage market participants. This alliance will maximize outreach efforts to
homeowners in distress to help them stay in their homes and will create a unified,
coordinated plan to reach and help as many homeowners as possible. The
members of this alliance recognize that by working together, they will be more
effective than by working independently.
The Department of the Treasury and the Department of Housing and Urban Development encouraged leaders in the lending industry, investors and non-profits to form this alliance.
Alliance Action Plan
The alliance will conduct a new, national direct mail campaign to contact
at-risk borrowers, encouraging them to either call their lender or a credit
This alliance has agreed to adopt a standard process model that will
strengthen and speed work flow, productivity, and communications
between servicers and counselors.
The alliance will work to expand the capacity of an existing national
network to receive, assess, counsel, refer, and connect borrowers to
The American Securitization Forum, which represents servicers, investors,
and other secondary market participants, has announced that counseling
fees can be reimbursed from securitization transactions in appropriate
The alliance will develop common communications guidelines that will be
used to respond to at-risk borrowers in order to offer them the best possible
solutions, customized for each borrower.
The servicers have agreed to work toward cross-industry technology
solutions to more effectively connect servicers and counselors together in
order to better serve the homeowner.
The alliance will develop a common set of metrics to measure the